Yggdrasil Enters Italian Market with bwin.it their First Partner

yggdrasil-bwin-luckstersAs it was announced earlier in January, Yggdrasil Gaming fulfilled its intention to further expand across the Italian market by partnering up with GVC Holdings and its Italian-focused brands. Thanks to the integration agreement made official this March, Yggdrasil’s video slots will hit the bwin.it gaming portal and Gioco Digitale websites so as Italian players can enjoy them. Italian players have never before had the chance to relish in Yggdrasil’s catalogue of award-winning games developed exclusively in HTML5 technology, but as it appears they won’t be the only ones – Yggdrasil is determined to grow its business all across Europe.

At first, there will only be 11 games available at bwin.it, certified and ready to launch later this year. Slots like Dark Joker Rizes, Vikings Go Wild, Bicicleta, Seasons and Nirvana will most certainly be included in the selection. These are all state-of-the art tiles with impeccable graphics, armed with compelling themes and packed with rewarding bonuses. However, the gaming products won’t be the only thing GVC’s Italian operations will make use of. GVC will also put Yggdrasil’s in-game promotional tool BOOST™ and their social sharing tool BRAG to good use, as well as their Missions Feature which operates as a framework for running cross-game campaigns with different in-game objectives. Basically, Missions allows players to compete in completing missions in order to win big prizes, and thanks to BOOST™ Yggdrasil integrates its iSENSE 2.0 technology easily, making the games available for simultaneous launches on both desktop and mobile.

CEO at Yggdrasil Gaming, Fredrik Elmqvist, has expressed his excitement due to finally joining forces with a respected European operator like GVC and focusing on the Italian market, assuring the public they will offer GVC nothing less than a premium gaming platform with fully certified games and tools. Chief Product Officer at GVC Holdings, Liron Snir, complimented back saying that Yggdrasil fits into their mission of offering the

‘widest possible range of quality games’

to their players as they stand behind

‘first-rate content’.

He pointed out that Yggdrasil’s BRAG tools was especially attractive for them, since it us so innovative and bottom-line useful.

From GVC’s point of view, they’ve certainly hit the jackpot with Yggdrasil. The supplier was named Innovator of the Year at the 2017 International Gaming Awards, as well as Slot Provider of the Year at the 2016 EGR B2B Awards. If you’re from Italy and you enjoy high quality casino games, pay close attention to Gioco Digitale and bwin.it for freshly added Yggdrasil content.