Yggdrasil Enters Italian Gaming Market

Yggdrasil Enters Italian Gaming MarketYggdrasil Gaming goes live in Italy for the first time, integrating with GVC Holding brand Gioco Digitale and soon will be followed by bwin.it, another company brand that will go live with Yggdrasil slots.

Numerous Benefits of the Partnership

Currently, 11 of very best Yggdrasil slots like Nirvana, Dark Joker Rizes and Vikings Go Wild are offered to customers, verified under Italian regulations.

Additionally, both GVC brands will get access to a couple of useful tools that Yggdrasil has to offer. Those are BOOST™, scope of in-game promotional tools with features like Missions and Tournaments, as well as BRAG, a social sharing tool.

Enthusiasm in the Air

CEO at Yggdrasil Gaming, Fredrik Elmqvist pointed out the significance of Italian market saying:

“This is a very special moment as the Italian market has seen a significant increase in mobile gaming in recent years. Yggdrasil can boast one of the best mobile game interfaces in the industry, so we are excited to see how customers react to our titles.

He also added:

“The integration has been smooth and together with GVC we are now working to get Yggdrasil games on bwin.it up in the near future.”

Liron Snir, Chief Product Officer at GVC Holdings expressed the excitement for being the first operator to introduce Yggdrasil games to the Italian market.

“It has been a pleasure to work with the Yggdrasil team throughout what has been a straightforward integration process, and we look forward to seeing how these fantastic titles perform.”

Yggdrasil games will be presented to operators on May 25th in Rome. For further information feel free to contact Yggdrasil CCO, Antonia Andersson at [email protected]

Reputation of the Two Companies

Yggdrasil Gaming is one of the biggest iGaming software companies, providing games for world’s most renowned operators. The company was founded in 2013 and is based in Malta. Company’s vision refers to advanced technology in gameplay, providing only high quality experience for its clients, which is the key for positioning against the competition. The unusual name comes from Scandinavian Mythology and stands for the gigantic ash tree, which is actually the company’s logo.

GVC Holdings is sports betting and online gaming company, providing services on B2B and B2C markets. The company was founded in Luxembourg in 2004 and has expanded since then through various acquisitions. Nowadays, company operates with the number of brands including Sportingbet, bwin, partypoker, Gioco Digitale and others. GVC has licences in 14 countries and offices all over the world.