First Ever Omni-Channel Game by Playtech Launched

For the first time in online gaming history a casino game was launched, courtesy of Playtech, which makes use of Omni-channel play and offers unique enhanced experiences, features and bonuses to players. The game is called Tiki Paradise and it works on all platforms, online and mobile devices. Supported by Coral, the game now features in more than 300 shops and will feature in all 1800 UK outlets sometime later this month. In Tiki Paradise, players will have the chance to unlock exclusive features as they play, on any of the mentioned channels, and experience improved game functionality.


At first glance, Tiki Paradise is a regular slot game with five reels and ten winning lines that issues payouts for every winning combination of three symbols on an active line, viewed from left to right. However, the slot boasts two gameplay features. The first feature, Wild Nights, is activated randomly and results in a Stacked Wilds reel. It has a sub-feature called Win Shuffle, where, obviously, reels are shuffled and the player takes pleasure in bigger wins. The second feature is a classic Free Spins round, triggered by three Scatters. It awards the lucky player with 10 free plays. As it is customary in all contemporary slots, there is a Wild symbol that serves as substitute for all other images but the Scatter.

How does the multi-platform, cross-channel play work in this case? For one, customers that play Tiki Paradise in-shop will be awarded with an additional Wild Nights feature provided they use Coral’s Connect card. Players can then continue to play the slot online or on a mobile device during the following 14 days for another two free features that will be available during the next Free Spins round they trigger. The circle gets closed when the players proceed to play the slot again in retail, which is when they get to relish in the full range of special features.

Both Shimon Akad, COO of Playtech, and Mark Kemp, Product Director of Ladbrokes Coral, expressed their high hopes and strong belief in the innovative product and their cooperation. Akad referred to it as the

smartest addition to our Playtech ONE platform

and added that Tiki Paradise encourages

less anonymous play and more responsible gaming.

Kemp focused on the future and said that

it [Tiki Paradise] enables us to develop and launch further integrated Omni-channel content.

At this point we can only animate players to start hitting the shops and try the game themselves on their mobile devices in order to experience this thrilling and engaging new concept of Omni-channel casino play – looks like we’re going to see more of that in the future.