The UK-based bookmaker and online gambling services provider, Betfred, extended its decade-long partnership with one of the world’s leading software suppliers, Playtech. The new contract extension will ensure the cooperation of the two companies to last beyond 2020. Surely, Playtech’s devotees and loyal customers of Betfred will be delighted to know industry’s best performing gaming products will be offered to them during this period.
Playtech’s CEO, Mor Weizer, expressed his delight about the agreement extension while highlighting the ‘key partner’ status of Betfred. For him, this contract renewals wasn’t only a business accomplishment, but also a personal achievement:
Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news.
Managing Director at Betfred.com, Rakesh Chablani, stated the multi-year Playtech contract extension is a great way to start 2017, also focusing on the importance of their partnership:
Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience.