Casinos By Daditz / February 14, 2017 Share Tweet Share The UK-based bookmaker and online gambling services provider, Betfred, extended its decade-long partnership with one of the world’s leading software suppliers, Playtech. The new contract extension will ensure the cooperation of the two companies to last beyond 2020. Surely, Playtech’s devotees and loyal customers of Betfred will be delighted to know industry’s best performing gaming products will be offered to them during this period. The contract renewal includes the much-desired extension of Playtech’s casino content which has had some outstanding products in recent years. From progressive jackpots to branded titles, over 600 of industry’s most sought-out games will now feature in Betfred’s casino games library. The DC Entertainment licensed slots that follow some of the brands most successful releases like Batman Classic TV Series, Man of Steel (2013), Green Lantern (2011), Superman (1978) and Superman II (1980) will be the offer’s greatest attraction. Promotional activities will also be covered by the partnership extension. For one, the DC film and television properties cash casino network promotion will incorporate Betfred casino as well, along with other Playtech’s titles like Buffalo Blitz and Halloween Fortune 2. The successful relationship between the two companies that have worked closely for more than a decade will undoubtedly continue in the same direction, as the agreement will also include Playtech’s leading bingo, poker and live casino software solutions boost. Playtech’s CEO, Mor Weizer, expressed his delight about the agreement extension while highlighting the ‘key partner’ status of Betfred. For him, this contract renewals wasn’t only a business accomplishment, but also a personal achievement: Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news. Managing Director at Betfred.com, Rakesh Chablani, stated the multi-year Playtech contract extension is a great way to start 2017, also focusing on the importance of their partnership: Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience.